Ballantyne

SPORT INTARSIA CAPSULE FW17-18

 

Ballantyne continues its tale of excellence and presents during Pitti, in the exclusive location of Officina Profumo – Farmaceutica di Santa Maria Novella, the new Capsule Collection FW 17-18 “Sport Intarsia”.

The famous figurative intarsia are proposed in a modern way on a unisex pullover in 100% cashmere, where the inside of the garment is exposed as the right side, literally inside out. It’s a maieutic method in which Ballantyne tries to bring the often hidden beauty of the workmanship to the surface, what defines the garment’s essence.

The capsule collection is dedicated to sports, the focus being on Anglo-Saxon sports (polo, rugby, golf, and telemark skiing), that are depicted with materials from Ballantyne’s archives that conserve the spirit and the story of the brand.

History is a memory, and memory is often linked to an olfactory recollection. Officina Profumo – Farmaceutica di Santa Maria Novella created, for this very special occasion, a unisex fragrance called Lana, enveloping and as delicate as the sensation of putting ones hand in the softest of yarns. The fragrance evokes the smell of leather and prestigious woods, mixed with the more delicate moss and rose petal smells. The olfactory pyramid is led back to the world of these sports practiced in the open air, where we find the natural elements stated above.

Every single garment will be scented with the Cologne Lana. The fragrance will be available in selected Ballantyne stores and in the Officina Profumo – Farmaceutica di Santa Maria Novella as an exclusive limited edition perfume.

This project is the result of a friendship – two worlds – touch and smell – come together to enrich one another in this virtuous relationship, each one enhancing all aspects of the senses.

In this special bond the senses are intertwined with the weft of the garment, allowing this unique sensorial experience where sight, touch, and smell dialogue in a project that stimulates memory.