We do not remember the days, we remember the moments

(Cesare Pavese)



What fragrance does wool have?

Of an evening next to the fireplace, of Christmas, of a dear friend, of home? Each person gives a different answer because each moment to which a fragrance is tied is diverse and unique to the individual.

Ballantyne wants to give you a new olfactory experience with it’s new unisex fragrance “Lana”, wool in Italian, created by Officina Profumo – Farmaceutica di Santa Maria Novella for the brand. There are essential hints of precious woods, of leather and hide, mixed with lighter notes of moss and rose petals for a fragrance that is as enveloping as a warm sweater, but above all unique.

The project is in fact a Limited Edition of only 3533 hand-numbered bottles numbered by hand, the sum of the respective dates of establishment of both brands: 1921 for Ballantyne and 1612 for Officina Profumo – Farmaceutica di SMN.

As of March 4th it will be distributed in the Officina Profumo – Farmaceutica di SMN in Florence and in the Ballantyne Boutique in Via Bagutta 18 in Milan.