Ballantyne

BALLANTYNE OPENS AN E-COMMERCE WEBSITE

The e-commerce of Ballantyne is online, on shop.ballantyne.it.

The famous cashmere brand, after laying a solid foundation for the revamping of its retail, begins a second phase – with the new e-commerce website, it expands worldwide.

“We wanted to make our product available in all those countries where we cannot yet be present with retail, while offering a high-quality service that is worthy of the Ballantyne brand” – says Fabio Gatto, President of Ballantyne since 2015.

Ballantyne is famous worldwide for the very high quality standards of its yarns – cashmere above all – that have enriched the outfits of the royal family and of the most famous Hollywood stars.

The care for detail is the tie that links all the aspects of the brand’s production and distribution chain, as shown by the refined flagship boutique that was opened in Milan last year.

The online boutique could not be any less. Framed by a clean and elegant design, shop.ballantyne.it stands out for a dynamic, mobile-fist user experience that does not forget the characteristics of excellence – quality, care for details and customer care for a memorable purchase experience.